On the development of bag and suitcase Market
The bag is one of the essential beauty of every woman, for women's bags is not only a kind of accessories, a lot of the time it can show women's taste and charm, is fashionable and beautiful incarnation, a woman never own too much.
Now on the market bags styles, all kinds of material is selected, it is also very hard, women in the purchase of the bag will mostly from the bag, texture, appearance, color, shape and so on to determine whether the bags meet their expectations, usually select fine goods more than three. But with the changing times, the continuous improvement of living standards, people's consumption psychology is also changing, pursue the brand more and more people, sometimes it will lead to some people will appear irrational consumption, they often only the value of the brand, rather than on the price; also some people will follow this season. What will come back to defeat what. These consumer behavior to a certain extent, stimulate the development of the luggage market.
Since the reform and opening up, China's luggage industry has been rapid development, production and export ranks first in the market. But in the rapid development of the luggage market, we can still see some of the drawbacks of China's luggage market:
A local brand, very poor, although China highlights the incomparable luggage manufacturing capacity, but to say that it is one of the few well-known brands, only the major producers of bags, bags and in shaping and design brand, and some European and American countries, there is still a big gap, at present Chinese the high-end bags market is basically international well-known brands in the world, has caused tremendous pressure for domestic manufacturers. These luxury brand price is very high, the general wage earners can only hope the package sigh, no blessing. These high-end market is obviously only for a small number of people, does not meet the tastes of the public.
Two, the sale of bags is not professional, some traditional clothing stores have begun selling bags, but for additional goods, style is little, collocation is not strong, so many women do not have the desire to buy. These bags can not even attract customers in the store.
Three, the low-end market, these bags are dragons and fishes jumbled together, there are some small workshops, small factory production, simple production process, low raw material, can not guarantee the quality of these bags, looks very nice, but the rough work makes the bag life can not be guaranteed. This greatly restricts the development of the bag.
Looking at the market to luggage industry development, the need to control rely on legal means and market mechanism, there is no corresponding constraint, the bag is difficult to move forward, it's easy for women to buy bags when deceived by merchants and bag appearance, so try to choose a regular store in the bag, avoid to be deceived. In addition, our country needs to create our local brands, not only to have quality assurance, but also to have the characteristics of the hope that there are more and more enterprises can be called a good bag.
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