The luggage industry "Neiwaijianxiu" brand

As a big country in the production of bags, how to create a number of local brands can be comparable with the international luggage brands, is the pursuit of the domestic enterprises to pursue bags. With the domestic enterprises to pay attention to the brand bags work, there will be people proud of the first-class brand bags.

After 20 years of rapid development, China's luggage industry has accounted for more than 70% of the world's share. China's luggage industry has been the dominant position in the world, not only the global manufacturing center, but also the world's largest consumer market. As the world's manufacturing power Chinese has more than 20 thousand bags, luggage bags production enterprises, producing nearly 1/3 of the world, its market share should not be overlooked. Although each enterprise with adequate capacity, domestic exports and other advantages, the sales situation can be commendable, but the brand is still domestic luggage enterprise development short board. However, some domestic luggage enterprises have realized the brand influence on product sales, began to focus on expanding brand awareness, in order to on the basis of quality assurance, and quickly occupied the market share, improve enterprise performance.

According to prospective industry research institute data show that China's annual sales of luggage products reached 500 billion yuan. At present, China's luggage industry is facing unprecedented challenges. In the labor shortage, rising raw material prices, the appreciation of the renminbi and the transfer of industry to accelerate the pace of the impact of factors, not only bring many unstable factors to the export of the luggage industry, the survival and development of the exhibition industry also make bags into an embarrassing role, indicates that China bags exhibition industry major reshuffle era come.

With the development of manufacturing industry Chinese bags, luggage industry exhibition also developed such as bamboo shoots after a spring rain like, in addition to Hongkong, Guangzhou, Shanghai mainstream exhibition and Beijing City, the largest industrial base of the luggage industry exhibition on the relative scale and emerge in an endless stream, mature in Jinjiang, Wenzhou, Dongguan, Chengdu and other places. After twenty-first Century, Chinese enterprises to the domestic and foreign luggage exhibition exhibition is also increasing, almost every quarter of each show has a large number of Chinese enterprises to participate in. Many enterprises to the domestic and international exhibition debut, to promote the production and trade of China's luggage industry plays a very important role.

With the arrival of the era of readjustment and reshuffle of China's luggage industry. China luggage industry is forming a new industrial structure. The impact of these factors is the traditional labor intensive industrial transfer depends mainly on land, labor market, the cost of logistics and downstream industries supporting the land and labor is the most direct factor. Facing the industry reshuffle, is back, put up the shutters or hard skills, innovation, difficulties, seize the opportunity for development of industrial adjustment, for a new round of development, which is placed in front of the two road merchants.

Prospective industry research institute and industry researcher Ma Xiangyuan said: in the economic recovery is expected to pick up, the industry has the background, the domestic luggage industry enterprise also actively integrate resources, to product quality as the basis, through effective management means, combining the design and manufacture of bags with the international trend, the production of high quality, unique products with the economic recovery momentum, at the same time, the domestic export force, continue to consolidate the "Neiwaijianxiu" sales strategy to win the market of a space for one person.