Luggage industry suffered snatch cake"
The formation of a new era usually needs to have two basic conditions: first, it conforms to the objective law of the development of things; the two is the mature market conditions. The arrival of the era of luggage industry network is just in line with the above two conditions.
After years of development, e-commerce has become an important force in the social economy, in the just released 12th Five-Year development plan clearly put forward to the development of e-commerce, the development of electronic commerce in the future will be important role. According to the latest CNZZ statistics show that in the first half of 2011, the total number of e-commerce sites is still in rapid growth, as of the end of June, there are 2.32 e-commerce websites, compared with an increase of 21.38% in January. B2C website visitors daily average page views reached 5.30, the average page to stay in the market for 13.76 seconds, compared with the first half of last year, an increase of 30.55%.
From the statistical data of CNZZ can be clearly reflected in the current domestic e-commerce hot field, the industry is still in full swing cake war. The upcoming completion of 15 million U.S. dollars in the financing of the mall and wheat bags and other bags of the industry's market is inevitable battle.
Fast mall in the development mode of different wheat bags, fast mall is working with major manufacturers of online sales, while the wheat bags are independent brands online sales, but here it is not difficult to see, whether in the mall fast or wheat bags, in the future will become the main brand manufacturers cooperation and common way of sales. As a new show in the fast mall, and how to compete with wheat bags B2C bags in the field of this big cake?
Here, the reporter interviewed the fast mall, when a reporter asked the fast mall e-commerce marketing key to pay attention to what? "Credit!" Fast store marketing department official said: in the virtual world of e-commerce marketing, only make people believe that you exist is if credit, no credit, that is equal to your credit to the early grave. We are not only referring to the quality of the product strictly, but also in time, that is, the user orders to the commodity to the hands of users, but also to ensure that the commitment time. And in all aspects of the sale, as long as the user needs, we must try to achieve perfection. It is good to serve users.
When it comes to how to successfully open the market, the responsible person said: here, we do three". Here is the three refers to: the first is cheap, such as shopping in the mall, you can enjoy lower prices. Or a gift. This is a very important factor to attract the user's loyalty is difficult to withstand the temptation of low price, if the enterprise can provide more benefits to their customers (lower prices or to provide gifts), and old customers is relatively easy to visit. Second is convenient. The rise of online shopping is largely because shopping is more convenient than the traditional, that is, enterprises should provide more services, more convenient for customers, such as door-to-door, cash on delivery, the user from mentioning the service. The third is simple, here refers to the network operation, timely is love online shopping customers, also because the operation is tedious and complicated tuiyi mind, also must provide a smooth transition of the platform (including the whole process of registration, selection, purchase, payment, etc.) to customers in a short period of time control freely.
In the fast entry mall, has quickly become the first domestic brand bags for sale online, not only changed the traditional pattern of domestic luggage to the whole industry, promote the standardization, rationalization development, also provides a new way for other traditional industries, in the mall quickly create miracle, let it become a representative the most influential business enterprise groups.